1. a) Distinguish a retailer from retail business in the Indian context. Explain why the neighborhood small retailers still continue to be favored by the customer.

b) Discuss the major factors which lead to unprecedented growth of retailing in the Indian scenario.

2. a) Distinguish traditional retail formats from modern retail formats with suitable illustrations.

b) What do you understand by the term “Atmospherics” in retail business? What are the key components of atmospherics that retailer should consider for increased foot falls. .

3. a) Critically evaluate the significance of Locational Decisions in retail business . What are the factors that the following retail businesses should consider before finalizing the site for their respective store.

i) chain of chemist stores

ii) leading two wheeler motorcycle dealership iii) private brand grocery retailer

b) Define Merchandizing. Discuss the major objectives of merchandising in retail business and elaborate on the role and responsibilities of a merchandizing Manager in achieving the firms merchandise objectives.

4. a) Discuss and distinguish transactional marketing from relationship marketing with suitable examples. Taking any retail business of your choice suggest ways to establish customer loyalty.

b) What are the major growth drivers of Non-Store retail business in India? Discuss the challenges for their sustenance.