TUTOR MARKED ASSIGNMENT

Course Code : IBO – 02

Course Title : International Marketing Management

Assignment Code : IBO – 02/TMA/2017-18

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

1. What do you understand by international marketing, multinational marketing and global marketing? Explain how international marketing involvement and commitment of the company change in the above three situations.

2. An Indian tractor manufacturing company would like to enter African market in collaboration with a local company. Describe any two method of international market entry suitable in this context. Also discuss their merits and limitations.

3. Describe the International Product Life Cycle and discuss various life cycle stretching

strategies.

4. Explain various factors affecting the choice of the channels of distribution in international marketing. Which criteria you would generally keep in mind while selecting international channels of distribution for your product.

5. Differentiate between a product and a service. Discuss various barriers in international

marketing of services.