TUTOR MARKED ASSIGNMENT

Course Code : MCO - 06

Course Title : Marketing Management

Assignment Code : MCO-06/TMA/2017-18

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

1. What do you understand by marketing environment? Discuss the impact of

demonetization (ban of Rs. 500 and Rs. 1000 notes) in November, 2016 on the marketing

environment in India in the short term and long term.

2. (a) Explain the relationship between market segmentation, targeting and positioning.

(b) Why it is necessary for a marketer to differentiate between buyer and consumer?

3. “Channels of distribution are different for different products”. Explain why it is so.

4. “No single medium of advertising is ideal in all respects”. Discuss.

5. Why the information on geographic distribution of consumers is important in pricing

decisions? Describe various methods of geographical pricing.