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MBA 201 Business Environment (Code: MBA 201 BOOK)

MBA 201 Business Environment
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MBA 201 Business Environment MBA 201 Business Environment

PTU university SOLVED Notes AND GUESS 


Product Details: PTU university SOLVED notes AND GUESS

Format: BOOK



Edition Description2013-14





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MBA 201 Business Environment


Objectives: To provide students with an understanding of basic economic principles of


production & exchange-essential tools in making business decisions in today‟s global


economy. The objective is to make the student understanding how the economy works,


covering microeconomic description of business applications, including pricing for profit


maximization, price elasticity, market structures and modeling of business in varying


economic climates.


Unit –I


Introduction: definition, components and overview of Business Environment, Complexity


and Diversity of Business Environment in the 21st century, Concept of Business Cycle, Need


to scan the business environment and techniques of scanning the business environment.


Political Environment: Three political institutions: Legislature, Executive and Judiciary.


Brief note on Fundamental rights and Directive Principles of state policy, Rationale and


extent of state intervention.


Unit –II


Economic Environment: Concept and Salient features of various economic system, New


Industrial policy and industrial licensing, New economic policies, Aspects of economic


reforms and its effects on business, Emerging Economies. Effect of recession on Business


and remedies for that, Economic Planning in India: Objectives, Strategies and Evaluation of


current five year plan. Monetary and Fiscal Policy. Legal Environment: Company


Regulatory Legislations in India, FEMA, Latest. EXIM policy. Competition Law, Consumer


Protection Act 1986, Right to Information Act 2005


Unit –III


Public Sector in India: Concepts, Philosophy and Objectives, Performance, Problems and


Constraints. Disinvestment and Privatisation, Joint sector and Cooperative sector in India.


Social Environment: Corporate Social Responsibility, Consumer Movement, Business


Ethics, Cross-Cultural Business Environment, Ecological Environment Protection: Green


Management, Global Warming, Carbon Foot Printing, The Environment Protection Act 1986.


Unit –IV


Technological Environment: Impact of Technology on Business, Technological Policy,


Intellectual Property Rights, Import of Technology, Appropriate Technology, Problems in Technology Transfer. International Environment: Emergence of Globalisation. Control of Foreign Direct Investment, Benefits and Problems from MNCs. WTO, its role and functions, Implications for India. Trading Blocks, Foreign Trade: SEZ (Special Economic Zones), EPZ (Export processing zone), EOU (Export Oriented Units), Dumping and Anti-Dumping measures.



Old price: 310.00 Rs
Price: 350.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
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