PTU university SOLVED Notes AND GUESS
Product Details: PTU university SOLVED notes AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2013-14
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
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MBA 201 Business Environment
Objectives: To provide students with an understanding of basic economic principles of
production & exchange-essential tools in making business decisions in today‟s global
economy. The objective is to make the student understanding how the economy works,
covering microeconomic description of business applications, including pricing for profit
maximization, price elasticity, market structures and modeling of business in varying
economic climates.
Unit –I
Introduction: definition, components and overview of Business Environment, Complexity
and Diversity of Business Environment in the 21st century, Concept of Business Cycle, Need
to scan the business environment and techniques of scanning the business environment.
Political Environment: Three political institutions: Legislature, Executive and Judiciary.
Brief note on Fundamental rights and Directive Principles of state policy, Rationale and
extent of state intervention.
Unit –II
Economic Environment: Concept and Salient features of various economic system, New
Industrial policy and industrial licensing, New economic policies, Aspects of economic
reforms and its effects on business, Emerging Economies. Effect of recession on Business
and remedies for that, Economic Planning in India: Objectives, Strategies and Evaluation of
current five year plan. Monetary and Fiscal Policy. Legal Environment: Company
Regulatory Legislations in India, FEMA, Latest. EXIM policy. Competition Law, Consumer
Protection Act 1986, Right to Information Act 2005
Unit –III
Public Sector in India: Concepts, Philosophy and Objectives, Performance, Problems and
Constraints. Disinvestment and Privatisation, Joint sector and Cooperative sector in India.
Social Environment: Corporate Social Responsibility, Consumer Movement, Business
Ethics, Cross-Cultural Business Environment, Ecological Environment Protection: Green
Management, Global Warming, Carbon Foot Printing, The Environment Protection Act 1986.
Unit –IV
Technological Environment: Impact of Technology on Business, Technological Policy,
Intellectual Property Rights, Import of Technology, Appropriate Technology, Problems in Technology Transfer. International Environment: Emergence of Globalisation. Control of Foreign Direct Investment, Benefits and Problems from MNCs. WTO, its role and functions, Implications for India. Trading Blocks, Foreign Trade: SEZ (Special Economic Zones), EPZ (Export processing zone), EOU (Export Oriented Units), Dumping and Anti-Dumping measures.