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MBA206 Research Methodology (Code: MBA 206 BOOK)

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MBA206 Research Methodology
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MBA206 Research Methodology MBA206 Research Methodology
 

PTU university SOLVED Notes AND GUESS 

 

Product Details: PTU university SOLVED notes AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description2013-14

 

RATING OF BOOK:    EXCELLENT



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MBA206 Research Methodology

Objectives: The course aims at equipping students with an understanding of the research

process, tools and techniques in order to facilitate managerial decision making. Theoretical Framework

Unit –I

An Introduction To Research: Meaning, Definition, Objectives, And Process; Research

Problem: Selection Of Problem, Understanding Problem, Necessity Of Defined Problem;

Review Of Literature In Research. Research Design: Meaning, Types – Descriptive,

Diagnostic, Exploratory, And Experimental.

Unit –II

Sources Of Data: Primary And Secondary; Data Collection Methods; Questionnaire Designing: Construction, Types And Developing A Good Questionnaire. Sampling Design and Techniques, Scaling Techniques, Meaning, Types, Data Processing Operations, Editing, Coding, Classification, Tabulation. Research Proposal/Synopsis Writing. Practical Framework

Unit –III

Statistical Software - Use of SPSS / Systat and Excel: Windows Process, Basic Structure of Data File, Using Data Editor, Working With Multiple Data Sources, Graphs and Charts, Sorting And Selecting Data, Descriptive Statistics: Central Tendency and Dispersion, Correlation: Linear, Partial and Multiple, Simple and Multiple Regression, Discriminant Analysis, Conjoint Analysis, Time Series and Business Forecasting. Applications Of Index Numbers; Sampling Distribution; Tests Of Significance: Z- Test, T- Test, Chi-Square Test, F -Test, And ANOVA; Use Of SPSS For T-Test, Chi-Square Test And ANOVA.

Unit –IV

Multi Dimensional Scaling, Factor Analysis, Cluster Analysis, Interpretation of Data, Report Preparation and Presentation. Each Student has to prepare Mini Research Project on Topic / Area of their Choice and Make Presentation. The report should consist of application of tests and techniques mentioned in above units.

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