NIMS UNIVERSITY RAJASTHAN, JAIPUR open university
SOLVED ASSIGNMENT HELP 2016-17
Product Details: NIMS UNIVERSITY RAJASTHAN, JAIPUR open university SOLVED ASSIGNMENT HELP
Product Name: Advertising and Sales Management
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2016-17
Rating : GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
Q.1 Write short notes on the following
1. Sales management 2 marks
2. Sales promotion 2 marks
3. Sales Quota 2 marks
4. Personal selling 2 marks
5. Retail Selling 2 marks
Q.2 . Define surrogate advertisement. Discuss the advantage & disadvantages of surrogate advertisements. Give examples of surrogate advertisements (at least two) 5 marks
Q.3 . Define Brand. “Branding gives identity to a product or company” discuss. Explain the role of advertisement in Brand Management with suitable example. 5 marks
Q.4 . “Indian Retail relies in small shops and thadies”. Discuss. Also, discuss the role of small shops in Indian retail. 5 marks
Q.5 . Discuss about the DAGMAR & AIDAS models of Advertisement Management. 5 marks
MBA Assignments