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PROMOTION & DISTRIBUTION MANAGEMENT (Code: ou -24)

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PROMOTION & DISTRIBUTION MANAGEMENTSOLVED PAPERS AND GUESS 

 

Product Details: Osmania University PROMOTION & DISTRIBUTION MANAGEMENT SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016-17

 

        RATING OF BOOK: EXCELLENT

 

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Osmania University book solutions now mehta solutions brings top solutions for Osmania University. this  contains previous year solved papers plus faculty important questions and answers specially for Osmania University .questions and answers are specially design specially for Osmania University students .

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

  

 

PROMOTION & DISTRIBUTION MANAGEMENT

 

 

 

Unit-I: Marketing Communications

 

The Nature of Marketing Communications. The Integration of Marketing Communication. Integrated Marketing Communication Planning Process. Model of Marketing Communications Decision Process. Establishing Objectives and Budgeting for the Promotional Programme.

 

 

 

Unit-II: Developing Integrated Marketing Communications

 

Creative Strategy Development. Process of Execution of Creative Strategy: Appeals, Execution Styles and Creative Tactics. Media Planning & Strategy: Developing Media Plans & Strategies and Implementation with IMC Perspective.

 

 

 

Unit-III: Personal Selling

 

Role of Personal Selling in IMC programme. Integration of Personal Selling with Other Promotional Tools. Personal Selling Process and Approaches. Evaluating, Motivating and Controlling Sales Force Effort.

 

 

 

Unit-IV: Sales Promotion and Support Media

 

Sales Promotion - Objectives, Consumer and Trade Oriented Sales Promotion. Developing and Operating Sales Promotion for Consumers & Trade: Sales Promotion Tools: Off - Shelf Offers, Price Promotions, Premium Promotions, Prize Promotions. Coordinating Sales Promotions and Advertisement.

 

 Support Media – Elements of Support Media and Their Role.

 

 direct Marketing, the Internet & Interactive Marketing, Publicity and Public Relations. Monitoring, Evaluating & Controlling Promotion Programme.

 

Unit-V: Distribution Management

 

Role and Functions of Channels of Distribution. Distribution Systems. Distribution Cost, Control and Customer Service. Channel Design, and Selection of Channels, Selecting Suitable Channel Partners. Motivation and Control of Channel Members. Distribution of Services, Market Logistics & Supply Chain Management.

 

 

 

Old price: 450.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
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