FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Consumer Behaviour Unit-IIntroductionDefining Consumer Behaviour; Reasons for Studying Behaviour, Applying Consumer Behaviour Knowledge; Scope of Consumer Behaviour; Market Segmentation; Bases of Segmentation, Criteria for Effective Targeting of Market Segments. Unit-IIConsumer as an IndividualConsumer Motivation; Consumer Involvement, Personality and Self-concept; Perception, Consumer Learning and Memory, Attitudes and Changing Attitudes, Information Processing. Unit-IIIConsumer in Social and Cultural SettingsReference Groups and Family Influences; Social Class, Cultural; Sub-cultural and Cross-cultural Influences on Consumer Behaviour; Personal Influences and Diffusion of Innovation; Impact of Media and Globalisation. Unit-IVConsumer Decision ProcessProblem Recognition; Search and Evaluating; Purchasing Processes; Post-purchase Behaviour; Consumer Behaviour Models; Consumerism; Organisational Buying Behaviour. Unit-VConsumer SatisfactionMeasurement of Consumer Satisfaction and Dissatisfaction, Repeat Buying, Brand Switching and Loyalty, Opinion Leadership, Complaining Behaviour.
