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POST GRADUATE DIPLOMA IN INTERNATIONAL BUSINESS OPERATIONS/ MASTER OF COMMERCE Term-End Examination December, 2014 IBO-05 : INTERNATIONAL MARKETING LOGISTICS Time : 3 hours Maximum Marks : 100 Weightage : 70% Note : Attempt any five questions. All questions carry equal marks.

1. Explain the concept and elements of 'Marketing Logistics', and state the objectives to be achieved through a proper logistics system in the international marketing context.

 2. (a) Outline the role of road transport in movement of import and export cargo, and state the limitations of Indian road transport system in this context.

 (b) "Warehousing is an important link in the chain of marketing". Comment.

 3. "Despite increasing volume of India's overseas trade, the performance of Indian shipping has been rather disappointing". Elaborate on this statement and discuss the constraints faced by Indian shipping industry. 4. Distinguish between :

December, 2012

IB0-05 : International Marketing Logistics

1.  Define Marketing Logistics and state its objectives. Also identify the recent developments in international logistics.

2.  (a) Why is inland water transport rarely used for movement of export-import cargo in India ? How can the situation be improved ?

(b) Explain the perpetual review system and periodic review system of replenishment of inventories.

June, 2013

IBO-05 : International Marketing Logistics

1. (a) What are the main activities involved in marketing logistics ? Explain them briefly.

(b) "Various developments in international logistics impacting both demand and supply sides have spurred the emergence of logistics as an important plank of corporate strategy". Discuss.

2. Describe briefly the working of Air India particularly in relation to providing marketing support for India's export-import trade. How has the open sky policy of the Government affected it ?