Mba Notes , Articles , Books , Projects
June, 2011
Ms-56 : Materials Management
1. (a) Material Flow and Information Flows are equally important in the materials flow process. Why ?
(b) How can an organization achieve competitive advantage using information as a key driver in the organization ?
2. (a) Why is "approved list of vendors" approach is not a suitable purchase policy in certain cases ? Explain.
December, 2011
Ms-56 : Materials Management
1. (a) What are the objectives of materials management ? Discuss its importance and strategic role in any manufacturing organisation.
(b) How does TQM support in creating customer value in materials management ?
2(a) Briefly discuss the problems that a buyer may encounter while entering the international market for the first time.
December, 2012
Ms-56 : Materials Management
1. (a) Describe the three interfaces that Materials Logistics Management (MLM) program covers.
(b) Explain the role of materials management in conserving the environment.
2. (a) What is 'sub contracting'? Discuss its advantages and its effect on the output.
June, 2013
Ms-56 : Materials Management
1. (a) What do you understand by the term 'materials management' ? Briefly describe its functions.
(b) Mention the four groups into which the Inventory carrying costs can be categorized. Briefly discuss them.
2. (a) Discuss the stages of source selection process. Which is the most critical stage as per your opinion ?
June, 2010
Ms-61 : Consumer Behaviour
SECTION – A
1. What are the major influences on organizational buying ? You have been asked to manage the replacement supplies of printers and photocopies in your organisation. How would you define this organisational buying situation and the characteristics associated with it ?
2. What function do attitudes fulfil in consumer behaviour ? Briefly explain any one of the multiattribute models of attitudes and explain how would you use the understanding of this model in your marketing decisions.
June, 2011
Ms-61 : Consumer Behaviour
SECTION – A
1. You have been asked to advise a mens wear apparel manufacturer, to help them suitably segment their market and identify the most appropriate target segment. The company manufactures both formal and casual wear, and has a stylish, upmarket range. You want or to apply the VALSII typology to help them identify the target segments. Explain how would you utilise this approach and which segments would be the most appropriate for this manufacturer ?
2. Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain what functions do attitudes play in consumer decision making.
December, 2011
Ms-61 : Consumer Behaviour
SECTION – A
1. (a) What are the major applications of life style marketing utilised by present day marketer ? Illustrate using suitable examples.
(b) As a retailer of expensive leather luggage, which approach to lifestyle segmentation
ms-61 june 2013
June, 2013
MS-63 : PRODUCT MANAGEMENT
SECTION-A
1. Distinguish between the following giving suitable examples :
June, 2013
MS-63 : PRODUCT MANAGEMENT
SECTION-A
1. Distinguish between the following giving suitable examples :
(a) Convenience and shopping products
June, 2013
MS-63 : PRODUCT MANAGEMENT
SECTION-A
1. Distinguish between the following giving suitable examples :
(a) Convenience and shopping products
December, 2012
MS-61 : CONSUMER BEHAVIOUR
SECTION – A
1. (a) Explain the various roles that different people as individuals can take in the context of consumer buying behaviour, taking the examples of :
(i) Toys
December, 2009
Ms-55 : Logistics and Supply Chain Management
1(a) Define value. Use Porter's value chain to explain how logistics helps organizations in deriving competitive advantage ?
(b) What do you understand by Efficient Consumer Response (ECR) ? State some of the strategies that are followed in implementation of ECR.
2a) Explain the concept of Push based supply chain and Pull based supply chain. What is a push-pull strategy ?
June, 2010
MS-55 : Logistics And Supply Chain Management
1(a) Every organisation has to move materials to support its operations. What do service companies like Internet service providers move ? Is the concept of supply chain relevant for these companies ?
(b) The root cause of the problems faced by many supply chains is a mismatch between the type of product and the type of supply chain. Explain this statement in context of demand of the product.
2(a) What do you understand by "Bullwhip effect" ? Mention some factors that contribute towards bullwhip effect. Also suggest some method by which one can reduce this effect.
June, 2011
Ms-55 : Logistics and Supply Chain Management
1. (a) Discuss the goals of a supply chain and explain the impact of supply chain decisions on the success of a firm.
(b) Describe the supply chain for a paper manufacturing organization.
2. (a) What is more important - inbound or outbound logistics in a supply chain ? Why ?
December, 2011
MS-55 : Logistics and Supply Chain Management
1. (a) What are the primary responsibilities of logistics group and marketing group within an organization ? Why there is a conflict between the two ?
(b) State some of the strategies that are followed in implementation of Efficient Consumer Response (ECR).
2. (a) What are the reasons for variability in the supply chain ? Discuss the methods of reducing variability.
December, 2012
Ms-55 : Logistics And Supply Chain Management
1. (a) Describe the evolution of Supply Chain Concept. What in your opinion is the most important stage?
(b) How can customer service be improved by proper implementation of SCM?
2. (a) What are the reasons for variability in the supply chain? Explain in detail with relevant examples.
June, 2013
Ms-55 : Logistics And Supply Chain Management
1. (a) What is Physical Distribution Management ? Describe its components.
(b) Elucidate the "total approach" to Physical Distribution Management.
2. (a) What is more important - Inbound or Outbound logistics in a supply chain ?
December, 2009
Ms-54 : Management Of Information Systems
1. (a) Discuss the various models for the decision making process.
(b) Define Management Information Systems and discuss various characteristics expected of a good MIS.
2. (a) How do you trace the growth of MIS function in an organisation ?
June, 2010
MS-54 : Management of Information Systems
1. (a) "The way organisation cannot exist without MIS, even information does not exist without organisation". Discuss.
(b) What is the relevance of Nolan's stage Growth Model for the Study of Information Systems in today's organisation ?
2. (a) Describe the major phases in MIS design. Can you compare these phases with research and development projects ?
June, 2011
MS-54 : Management of Information Systems
1. (a) Distinguish between structured and unstructured decisions. Give example from automobile and hotel industry.
(b) Explain the process of evaluation of management information system
2. (a) Elaborate your understanding about the concept of information resource assessment.
